The correct link was supposed to send fans to Universal Pictures' official WickedMovie.com page.

The error gained attention on social media over the weekend, where numerous users shared photos of the URL printed on the back of the boxes for the special edition dolls, which feature characters from the movie adaptation of “Wicked” set to hit theatres later this month.

NEW YORK (AP) — Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.The error gained attention on social media over the weekend, where numerous users shared photos of the URL printed on the back of the boxes for the special edition dolls, which feature characters from the movie adaptation of “Wicked” set to hit theaters later this month. Instead of linking to Universal Pictures' official WickedMovie.com page, the website listed leads to an adult film site that requires consumers to be over 18 to enter.In a statement sent to The Associated Press, Mattel said it was “made aware of a misprint on the packaging of the Mattel Wicked collection dolls,

Toy giant Mattel says it

NEW YORK (AP) — Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website. The error gained attention on social media over the weekend, where numerous users shared photos of the URL printed on the back of the boxes […]

Mattel has said it deeply regrets a "misprint" on the packaging of Wicked dolls which leads buyers to a pornography site instead of the web page for the upcoming movie.

Parents have been advised that the misprinted, incorrect website is not appropriate for children

Recently-released dolls tied to the new Wicked movie inadvertently carry the address of an adult website.