Simone Rocha Named Guest Designer for Pitti Uomo 110

The Irish designer brings her first standalone menswear runway to Florence, spotlighting a full Spring/Summer 2027 collection.

Summary

• Simone Rocha named guest designer for Pitti Uomo 110
• The event marks the designer’s first standalone menswear presentation
• The Spring/Summer 2027 season showcase will take place in Florence from June 16 – June 19

Irish designer Simone Rocha has been officially tapped as the guest designer for the upcoming 110th edition of Pitti Uomo, scheduled for June 16 to 19 in Florence. The historic menswear fair will host the London-based creative’s first-ever standalone menswear runway show, giving her complete Spring/Summer 2027 menswear collection the undivided international spotlight it deserves.

Since introducing her menswear line in 2022 alongside her womenswear collections, Rocha’s upcoming solo presentation signals a bold new chapter of independence for the category. Known for striking a delicate balance between romance and rigor, her signature aesthetic — layering traditional embellishments and soft vulnerability with sharply utilitarian silhouettes — will now take center stage.

Francesca Tacconi, special events coordinator at Pitti Immagine, praised Rocha’s uncompromising vision, noting her unique ability to weave personal heritage from Ireland and Hong Kong into a sensory, trend-defying journey. Rocha now joins an elite roster of heavyweight Pitti Uomo alumni, including Martine Rose, Grace Wales Bonner, and Raf Simons, who have historically transformed Florence’s iconic landmarks into unforgettable fashion moments.