Exclusive: Amid Quick Commerce Race, Myntra Pilots 2-Hour Delivery Service

by · Inc42

SUMMARY

  • The new feature is called M-Now, which will offer product delivery between 30 minutes and 2 hours
  • Myntra said it is experimenting with a pilot for faster delivery in a select few pincodes and will look at expanding it based on the insights gained
  • Earlier this year, Myntra began testing a four-hour delivery service in four Indian cities, including Bengaluru and New Delhi.