StarCraft creative director says the game and the real-world feel 'very close in terms of themes and characters' — 'When you look at the stories that were told in StarCraft and the characters that you run into, it's remarkably topical'

Dan Hay says it's "remarkable" how StarCraft "translates quite easily into today"

by · TechRadar

News By Demi Williams Contributions by Rob Dwiar Published 16 September 2026

(Image credit: Blizzard Entertainment)

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  • StarCraft general manager and creative director Dan Hay says the series' stories and characters are "remarkably topical" today
  • Hay says StarCraft and the real world are both like a "frontier"
  • He adds that while StarCraft is science fiction, its "themes and characters" are very similar to "the headlines in our world"

StarCraft general manager and creative director Dan Hay has compared real-world events to the series' stories and characters, calling them "remarkably topical."

In a sit-down interview with TechRadar Gaming following the reveal of StarCraft, a first-person, open-world shooter slated to arrive in 2030, Hay discussed the CGI trailer that debuted at BlizzCon and explained that the team wanted to portray the "tension" that will come with this new story-driven adventure.

The developer also said that building the "stakes" was just as important; he couldn't dive too much into the narrative details, but Hay touched on the series as a whole and its storylines that explore "imperfect" characters, suggesting the new StarCraft will examine similar topics.

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"The way in which you are a hero is that you are going to learn how to become one," Hay said. "The way in which you are a hero is that you are going to learn how to become one. So it's not perfect, right? And that's the thing about StarCraft: a lot of the characters are not perfect; they're imperfect, and even the villains are.

"They have an idea of what you think they are at the beginning of the game, and then by the end of the game, you realize, oh, they were something completely different. And I think what's powerful about StarCraft."

Hay continued, saying that when you look at StarCraft's stories and the characters you meet, they're "remarkably topical" to the events unfolding in the real world.

"When you think about our world today, and you think about what is StarCraft? It's a bit of a frontier," he said. "It's obviously a frontier. There's asymmetry in terms of factions that don't agree with each other. There's brinkmanship going on where one faction is being used against another. [In] a lot of cases, it's just over resources.

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