UGG Gets Some Help From Post Malone for New Waterproof Shoe Launch
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Post Malone may be a Grammy-nominated, platinum-selling superstar, but at the end of the day, he’s truly just a man of the people. Case in point: his longtime partnership with Bud Light and his new partnership with UGG. Yes, it turns out Post Malone loves his UGGs, just like us.
The new campaign features Posty posing with his UGG Tasman Weather Hybrid shoes, a new gender-neutral style designed for chillier temps and rainy weather.
POSTY-APPROVED
Tasman Weather Hybrid
$150
The Tasman features a waterproof suede material on top, with a contrast-color sole on the bottom, made from “renewable, rainwater-nourished sugarcane.” UGG’s famous wool lining keeps things warm and cozy on the inside, while rubber pods on the outsole help with traction and stability.
While most UGG boots are better left for clearer weather, the company says the Tasman can handle moderate rain and light snow with ease. The slip-on shoe also features an elastic toggle at the back, to help keep your feet in — and the elements out.
The Tasman is part of the UGG men’s Weather Hybrid Collection, which also offers the ankle-height “Neumel” boots, and a version of UGG’s “Classic Short” boots in waterproof materials. UGG’s “Cold Weather Shop” also has a number of seasonal accessories like cozy beanies, puffers, earmuffs and gloves.
UGG says Malone was the perfect person to front the new campaign, calling him someone with “genre-blending music and distinctive personal style.” In a press release, the company says that “Post Malone reflects the UGG brand’s values by showing how the power of individual expression can create inspiration, community, and connection.”
Neumel Weather Hybrid
$180
The partnership was a no-brainer for Malone too, who says he’s been wearing UGG boots since he was a teenager. The artist even had a custom camo pair made for him last year. “I’ve been a UGG fan since high school and feel so good wearing the boots,” he says. “That’s why I’m so excited to work with the brand and bring in my crew for this new campaign. Being comfortable to express myself has always been at my core, and that’s why this is such a killer partnership.”
In addition to Malone, the campaign — dubbed “Lead a Horse” — features the singer’s horse Jasper, as they take over a local ranch. UGG says the rustic setting helped to compliment the neutral tones of the new shoes, while also mirroring the bright “Big Sky” blue outsole.
The Tasman Weather Hybrid and Neumel Weather Hybrid are available now in unisex sizing up to a men’s size 17. Choose from three colorways online at UGG.com.