Specific health labels may better motivate reduced alcohol consumption

Although the United States requires a warning label on alcoholic beverages, alcohol-related deaths have risen steadily over the past two decades. However, new labels warning of specific disease risks, including cancer and liver disease, could better motivate reduced drinking, according to a new study in the Journal of Studies on Alcohol and Drugs.

Anna H. Grummon, Ph.D., M.S.P.H., lead author, assistant professor, Stanford University School of MedicineWe wanted to test whether new warnings could better inform consumers about alcohol's harms and better encourage people to consider cutting back on their drinking."

The study was conducted as part of a larger project co-led with Marissa G. Hall, Ph.D., associate professor at the University of North Carolina.

"Ireland, for example, is set to require cancer warnings on alcohol containers in the coming years, and Alaska already requires a cancer warning to be posted in bars, restaurants, and liquor stores where alcohol is sold," says Grummon. "Our findings suggest these policies could help people understand the risks of drinking and potentially reduce consumption."

Study participants also rated the effectiveness of warning icons and label design. Triangles and octagons were perceived as more effective and attention-grabbing than other icons, such as a magnifying glass.

More research is underway. Grummon and Hall are currently running a randomized trial to test whether new alcohol warnings effectively lead people to drink less. The study will also measure whether the warnings improve knowledge of alcohol-related harms over time.

"We know from tobacco control that well-designed warnings can inform consumers and encourage healthier choices," says Grummon. "Given that alcohol-related deaths are increasing, we hope policymakers will consider whether updating alcohol warnings should be part of a broader strategy to address alcohol-related harms."

Source:

Journal of Studies on Alcohol and Drugs

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