Swiggy Instamart Experiments With Physical Retail

by · Inc42

SUMMARY

  • The store is not owned by Instamart but is seller-owned and seller-operated, in line with its darkstore model
  • Instamart is only providing branding and services for this retail store experiment.
  • The size of the retail store, 400 sq ft to be precise, is a fraction of the size of a typical Swiggy dark store, which is in the range of 2,500-4,000 sq ft