Why Global Enterprises Are Buying Indian AI

by · Inc42

SUMMARY

  • A distinct go-to-market motion has emerged, and the Indian companies running it are closing global contracts that would have taken years to even begin a short while ago
  • India now hosts more than 1,900 Global Capability Centres, and their role has shifted in a way that most go-to-market playbooks have not caught up with
  • Designing for an Indian enterprise, or for a global enterprise through its India GCC, exposes the inner mechanics of a process rather than its surface