Layer reviews and evidence to show up higher in GEO, study suggests

Brands that can show both local and global relevance are more likely to win when it comes to ranking high in AI search, according to research from Trustpilot.

· Marketing Week

By Josh Stephenson 29 Sep 2026 6:42 am

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Marketing Opinion | Marketing WeekAll the latest opinions from the world of marketing.03 Jul 2019‘All teams need to think about this’: How Merlin Entertainments is approaching GEOThe attractions business revamped its search strategy and grew its AI Overview visibility at six times the benchmark rate.08 Sep 2026Josh Stephenson | Interim Features Editor at Marketing WeekJosh Stephenson is the interim features editor for Marketing Week, responsible for long-form content.14 Jun 2023