Shein loses UK copyright lawsuit against rival Temu over photos of clothing

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FILE PHOTO: A customer holds shopping bags with a Shein logo in the first physical space of online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo
FILE PHOTO: Shein and Temu app icons are seen in this illustration taken August 22, 2024. REUTERS/Dado Ruvic/Illustration/ File Photo

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LONDON, Aug 13 : Online fast-fashion platform Shein on Thursday lost its London lawsuit against rival Temu for alleged copyright infringement in relation to photos of some of its products.

At the start of the trial in May, Shein accused Temu of breaching its copyright "on an industrial scale", using its photos to advertise copies of Shein's own-brand clothing to "piggy-back" on a more established competitor.

Temu – owned by PDD Holdings – denied the allegations and argued that Shein was using litigation to stifle competition.

Judge Kelyn Bacon said in a written ruling that Shein's claims for copyright infringement had failed.

Source: Reuters

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