What’s Next for Wellness?

How to set meaningful health goals for 2025.

Reviewed by Hara Estroff Marano

Key points

• Top health priorities in 2025: weight management, aging gracefully, and boosting immune health.
• Millennials and women lead the demand for personalized, science-backed wellness solutions.
• Small, actionable health goals and a holistic approach build sustainable wellness habits.

As we turn the corner into 2025, there’s a buzz in the air—new beginnings, fresh perspectives, and a renewed commitment to health and wellness. This year, wellness is about more than just physical fitness or the number on the scale. It’s about setting goals that align with a deeper understanding of our bodies, minds, and how we choose to support them.

A recent survey performed with 252 adults aged 18 to 99, balanced across genders, age groups, and regions to be representative of U.S. census data, offers a fascinating glimpse into how people are approaching health as a holistic journey. Here are the key takeaways to inspire your goals for the year ahead.

The Wellness Priorities of 2025

The survey revealed what’s on people’s minds when it comes to health. Whether you’re tweaking your routine or embarking on a complete wellness overhaul, these topics might inspire your goals:

1. Weight Management: For many, maintaining a healthy weight remains a cornerstone of their wellness strategy. But the approach is shifting—gone are the days of crash diets. Instead, it’s about metabolic health, balanced nutrition, and sustainable habits.
2. Aging Gracefully: The phrase "healthy aging" is more than a buzzword. People are seeking to support liver health, prostate health, cognitive function, and vitality. It’s a reminder that caring for your future self starts today.
3. Immunity and Resilience: If the past few years taught us anything, it’s that resilience matters—physically and mentally. Support for immune health, including supplements, is in high demand, but there’s now a broader focus on overall wellness as a foundation for thriving.

Who’s Leading the Charge?

While health is universal, the survey highlighted some demographic trends worth noting:

• Women are taking the lead, accounting for 53% of respondents and often acting as the wellness gatekeepers for their families.
• Millennials (ages 30–44) are driving much of the demand for innovative, science-backed solutions that fit their busy lifestyles.
• The South Atlantic region emerges as a hotbed of health-conscious activity, reflecting regional differences in wellness priorities.

These trends reflect a shift from one-size-fits-all solutions to personalized approaches tailored to life stages, lifestyles, and values.

How to Set Your 2025 Wellness Goals

Here’s the good news: You don’t need to overhaul your life overnight. Use these insights as a guide to set realistic, meaningful goals:

1. Embrace the power of small steps. Start by asking yourself: What one habit can I build today that my future self will thank me for?
2. Be curious. If you use supplements, xplore the ingredients. Look for third-party certifications and ask how each element supports your specific health needs.
3. Think holistically. Wellness isn’t just about the gym or the kitchen. It’s about sleep, mental health, relationships, and joy.

Transparency Is the New Wellness Trend

When it comes to dietary supplements, transparency is no longer optional—it’s essential. Eight out of ten survey participants rated transparency “extremely” or “very” important when selecting products. Why? Because in an era where we’re inundated with choices, consumers crave clarity. They want to know:

• What’s in the product: Is it clean, free of unnecessary fillers, and backed by science?
• Where it comes from: Are the ingredients sustainably sourced and ethically produced?
• Why it works: Is there legitimate research supporting its claims?

For anyone setting health goals this year, transparency isn’t just about the label on a bottle—it’s a mindset. It’s about asking the right questions, seeking knowledge, and making decisions that reflect your values.

The Year Ahead

2025 offers a blank slate, a chance to define what health means to you. It’s an opportunity to blend science with self-awareness, to connect the dots between your physical, mental, and emotional well-being.

Step forward into this new year—setting goals that matter, making choices that align with your values, and building a foundation for a thriving, resilient life.

Here’s to your health in 2025 and beyond.