Pharrell Williams And Humanrace Join Evian For ‘The Fountain Of Youth’

With previous collaborations with fashion, evian continues to persist with 15 years of partnerships with its latest take from the fashion world. Most recently, Evian has explored design applications from fashion talent, including Virgil Abloh and his iteration of the recycled water bottle and Iris Van Herpen's couture design made entirely from plastic Evian bottles.

Today, Pharrell Williams, known for his visionary approach to music, fashion, and wellness, has collaborated with evian through his skincare and lifestyle brand Humanrace to launch the limited-edition “Fountain of Youth” water bottles, with those words engraved on the bottle. Building off the Mountain Of Youth evian campaign launched earlier this year, these specially designed bottles highlight a key element in skincare routines often overlooked by men: hydration.

"Humanrace doesn’t differentiate by race or gender. We’re creating for humans; we are all born in the same skin," says Pharrell, emphasizing the importance of universal self-care. The collaboration features two limited-edition glass bottles—still and sparkling—in striking blue and green, marking the first time evian has crafted these versions in glass.

"There’s an element of timelessness to ‘The Fountain of Youth’, you know? With evian, we wanted to show that true well-being starts with hydration. Water is the essence of life and wellness. It’s about nourishing your body from the inside out, and water is the purest form of that."

Hydration is essential to skin health, yet it's often overshadowed by skincare products in a routine. Williams continues, "When I was younger, I didn’t really get how important hydration was. It wasn’t even on my radar. But as I dove deeper into health, I realized water is a fundamental part of wellness. Now, it’s a non-negotiable part of my daily routine. Just going about my day with a bottle of evian by my side keeps my energy up, and my mind clear."

Pharrell, whose timeless look has made him a trusted figure in skincare, attributes a significant part of his regimen to staying hydrated. “These bottles represent more than just water—they’re a reminder that self-care can be joyful,” he shares, encouraging men to embrace hydration as a foundational element of their skincare journey. Proper hydration keeps the skin plump, aids in detoxification and improves elasticity, making it a must for anyone aiming to look and feel youthful, in this case, men who may overlook the importance of a skin routine.

“There’s a lot of outdated ideas about masculinity. But skincare is about health, not vanity. It’s time to encourage men to prioritize their health and wellness,” Williams notes. Humanrace and evian's collaboration goes beyond function to artistry, capturing Pharrell's mindset of celebrating youthfulness and well-being.

“Keep it simple,” the super producer and lifestyle aficionado asserts. “Start with the basics: cleanse, exfoliate, moisturize, and protect your skin. Drink plenty of water, eat well, and use products that suit your skin type. Consistency is key."

The bottles carry an inspiring “This is the Fountain of Youth” inscription, reflecting the synergy between evian and Pharrell’s philosophy that true wellness begins with water. “The vision was all about blending style with substance. We wanted to create something that not only looks great but also speaks to a deeper message. The minimalist design of the bottles, paired with the powerful “Fountain of Youth” theme, really aligns with evian’s legacy.”

Williams has immersed himself in the creative world, manifesting his own orbit through mindfulness in each of his creations. “We need to be mindful of how we impact the planet and strive to create products that are better for it,” he remarks. “For me, design is about more than just aesthetics; it’s about creating something that resonates on a deeper level. The minimalist design of the bottles is intentional, drawing attention to the message, rather than distracting from it.”

For the campaign, photographer and filmmaker Laura Jane Coulson brought the theme of inclusivity and wellness to life, accompanied by Pharrell’s uplifting track “Joy.” With vibrant imagery and Pharrell’s music, the campaign underscores the importance of water as a symbol of well-being and universal care, and striving toward a sense of Happy-ness. “‘Joy’ is all about capturing that pure, uplifting feeling that comes from within,” Williams describes.

“When we were creating it, the goal was to make something that resonates deeply and brings that sense of happiness to life. Really, that’s what wellness and youthfulness are all about, too. Finding joy in the little things and staying connected to that youthful energy, which is why it was perfect for the latest evian campaign – we're both aligned on our youthful joy for life.”

Dawid Borowiec, Global Director at evian, says, “evian, renowned for its real-life Fountain at its source in Evian Les Bains and its youthful attitude to life, has found an ideal partner in Humanrace. Born from Pharrell’s philosophy and commitment to global well-being, Humanrace perfectly complements evian’s vision of joyful wellness. Together with this partnership, we aim to inspire people to prioritize their wellbeing in a way that is accessible and enjoyable to all.”

This collaboration encapsulates how self-care starts with simplicity—water, the most fundamental source of hydration, is given a luxurious, artistic twist by evian and Humanrace. As more men explore skincare, Pharrell’s collaboration offers a refreshing perspective: staying hydrated is essential and a daily act of self-care, embodying Humanrace’s ethos of "living young." The “Fountain of Youth” bottles will be available at select retailers worldwide, just in time for the festive season, making them a unique addition to any skincare or wellness routine.