Razer, a Big Vendor of Gaming Gear, Makes an Unexpected New Pitch: Selling AI Tech to Businesses

Razer is best known as a maker of high-end gaming gear including keyboards, headphones and chairs. Now it’s pivoting into a different market: artificial-intelligence-powered tools that evaluate a company’s sustainability.

Called Gaiadex, the new offering from Razer is a tool for producing Life Cycle Assessment (LCA) — a process used to compare the environmental impacts of a product or business operation — and Environmental Product Declarations (EPDs) across all industries. Razer’s first clients for Gaiadex are GE Healthcare and Malaysian financial institution Maybank.

According to Razer, “Gaiadex was designed to streamline the LCA process, from data collection to report generation, significantly reducing the time and effort required to analyze environmental impact of products from creation to disposal.” And through the use of AI, Gaiadex “compresses months of work into seconds,” the company boldly claims.

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Razer says Gaiadex aims to solve “the inconsistency of environmental standards” created when brands develop their own proprietary LCA frameworks, “each with varying methodologies and data, which hinders product comparisons across competitors.” Razer is positioning Gaiadex to become “the widely used industry leader in the category” by “promoting international standards for LCAs, providing transparent and comparable framework.”

Gaiadex “integrates seamlessly with independent verifiers for third-party validation, culminating in the issuance of official ecolabels through a streamlined, automated process,” which Razer says will eliminate the need for company’s to seek consulting services that it estimates around $40,000 per Environmental Product Declaration (EPD).

“We believe that sustainability should be accessible to all. Gaiadex is our commitment to breaking down barriers and making it easier for companies to adopt greener practices,” Razer global sustainability lead Kenneth Ng said. “By empowering businesses with this innovative solution, we are making LCA more accessible and efficient while driving the global industry towards a more meaningful and sustainable future.”