Taylor Swift Wore This Posture-Supporting Bra While Training for the ‘Eras Tour’ — And Their Site Is Currently Up to 30% Off

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In Disney+’s newly released “Eras Tour” docuseries, Taylor Swift offers fans an unusually granular look at the physical demands behind her record-shattering stadium run. While vocal warm-ups and endurance training are standard practice for pop stars, one unassuming piece of gear featured in the series also helped Swift get through three-plus hours onstage night after night: a posture-correcting bra from the brand Forme Science.

Unlike a traditional sports bra designed primarily for compression or impact control, Forme Science’s Power Bra is built around posture alignment. The design uses layered, tension-mapped fabrics that gently pull the shoulders back and encourage engagement through the upper back and core, creating what the brand describes as “active biofeedback.” The goal isn’t restriction but awareness, helping the wearer maintain proper alignment throughout movement, whether they’re running choreography, lifting weights or standing for extended periods of time. It’s a subtle, wearable approach to posture correction, more akin to muscle training than a rigid brace.

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Power Bra

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There’s no mystery as to why the bra likely proved particularly helpful for Swift during her tour training. The “Eras Tour” required not just cardiovascular stamina, but sustained vocal and physical control across dozens of songs spanning multiple genres and eras. Good posture plays a crucial role in breath support, vocal projection and fatigue management — all essential for a performer carrying a stadium-scale production several nights a week.

Forme Science was founded in the late 2010s as a performance-driven activewear brand with a specific focus on posture, alignment and long-term musculoskeletal health. Rather than chasing trend-led athleisure, the company built its reputation around patented, FDA-registered posture-correcting technology designed to gently retrain the body through tension-mapped fabrics. The Power Bra, one of Forme Science’s earliest and most recognizable products, helped establish the brand’s core thesis: that posture correction could be integrated into clothing people actually want to wear, rather than bulky medical devices or braces.

Since the launch of the Power Bra, Forme Science has expanded its lineup to include additional bras, tops and posture-support garments tailored to different activity levels and comfort preferences, including softer, more flexible versions designed for all-day wear. The brand has gained traction among dancers, trainers, physical therapists and wellness-minded consumers. While Forme Science has remained relatively low-key compared to mass athleisure labels, its recent endorsement by Swift is a sure sign that it may be finally entering the mainstream.

Shop the Forme Science’s Power Bra here, and their full lineup of offerings here.