Researchers changed the music in a cafeteria. Food choices shifted too
Across one cafeteria field experiment and three scenario-based studies, low-arousal background music was associated with a higher proportion of healthy food selections or stronger intentions to consume healthy foods than high-arousal music. In the scenario studies, perceived comprehension helped explain the relationship, while the final experiment found that both music conditions produced stronger healthy-food intentions than restaurant noise alone, with low-arousal music showing the greater benefit.
14 Sep 23:44 · News-Medical