Fortyseven Communications Opens London Office and Integrates With Sister Agency Indigo Pearl; Launches Global Creator Relations Practice

The Keywords Studios-owned Fortyseven Communications (47) is opening a London office and launching a global creation relations division, two developments that come as the gaming and entertainment-focused PR company is marking its 20th anniversary.

As part of the move into London, 47’s UK sister agency, Indigo Pearl, will be integrated into the 47 team.

According to 47, with this change, “clients will keep getting the tailored, hands-on care Indigo Pearl is known for, now strengthened by a growing local team and access to the full breadth of 47’s capabilities.”

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47 executive vice president and co-founder Craig Sinel has relocated to London to lead the 47 London office, which 47 says “offers North American scale alongside deep UK and European fluency, meeting the rising demand for integrated cross-Atlantic programs.”

Led by YouTube and Twitch star Meghan Camarena (known to fans as Strawburry17), 47’s new creator relations program is intended to be “grounded in 47’s storytelling roots” and “built around how creators work and what audiences respond to: real voices, thoughtful programs, and partnerships that last longer than a single post.”

“We’re proud of our 20-year legacy and grateful to every person who’s helped build 47 along the way,” Fortyseven communications founder and CEO Sibel Sunar said in a statement Thursday. “This anniversary rings in a new era for us. Bringing 47 leadership to the UK, welcoming the wonderful Indigo Pearl team, and launching our new creator practice opens up a whole new world of creative firepower and reach for our clients.”