Amazon Moves Prime Day to June: What to Know About the (Now Earlier) Annual Shopping Event

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Amazon Prime Day is back, and the retailer is bringing its annual shopping day to the masses earlier than ever this year.

Amazon has announced that Prime Day 2026 will take place in June. That breaks with tradition, as Prime Day has typically been held in July as a counter to the busy Black Friday period (think of it like a “Christmas in July” shopping event). Prime Day has also expanded beyond just a single day, with recent events spanning more than 48 hours. Last year’s Prime Day dates, for example, ran from July 8 to 11. This year’s Prime Day is also expected to span multiple days.

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GET: AMAZON PRIME 30-DAY FREE TRIAL

When Is Amazon Prime Day 2026?

Amazon has yet to reveal the official 2026 Prime Day date, only confirming that it is being moved up to June this year. Previous Prime Days have taken place around the second or third weeks of the month, so we anticipate that Prime Day 2026 will happen the week of June 15 or June 22, 2026.

What Are the Best Prime Day Deals 2026?

Amazon has once-again promised “millions” of deals across their entire site, with a press release for 2026 teasing “deep discounts on everything from electronics, kitchen, beauty, and apparel to fresh groceries and everyday pantry and household essentials.”

Amazon Prime members can also score savings on groceries, TV and movie streaming picks on Prime Video, and music streaming on Amazon Music Unlimited, among other offers.

Apple Watch Series 11

The 42mm Apple Watch Series 11 model is already on sale for 25% off (as of this writing).

$299.00 $399.00 25% off
Buy Now On Amazon

Last year’s top Prime Day deals saw savings on best-selling brands like Apple, BIODANCE, Dyson, Medicube, Philips Sonicare, Samsung and more. Amazon’s slate of Alexa-enabled devices also always go on sale, and the site says the Ring Battery Doorbell and Fire TV Stick HD were two of the event’s best-selling items. Prime Day 2025 also offered $30 off purchases of $150 or more across all Amazon Fresh selection, including fresh produce and other grocery items delivered to your door.

Amazon Fire TV Stick HD

The Fire TV Stick with Alexa voice remote is once again expected to be on sale.

$34.99
Buy Now On Amazon

Amazon reported that the 2025 Prime Day event was “bigger than any previous four-day period,” with “record sales and more items sold during the four days.” The site also says that customers “saved billions on deals across more than 35 product categories—more savings than any previous Prime Day event.”

Ring Battery Doorbell

The Ring doorbell camera now features live head-to-toe video, two-way talk and motion detection.

$59.99 $99.99 40% off
Buy Now On Amazon

As with all Prime Day events, the best deals this year will be reserved for Amazon Prime members. Not a member? Sign up for a 30-day free trial of Amazon Prime here.

In addition to getting early access to Prime Day and the best discounts (with free shipping), your Prime membership gets you free streaming of Prime Video shows and movies, free music streaming on Amazon Music and free photo storage, among other perks.

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As mentioned earlier, this is one of the only times Amazon Prime Day has deviated from its July dates. Prime Day was moved to October in 2020 due to the pandemic. The success of that event led Amazon to launch a second Prime-exclusive deals event in October, which is now known as Prime Big Deal Days.

Can’t wait till Prime Day 2026 to shop? You can see all of Amazon’s current deals and discounts here.