South Korea campaign targets ramen broth waste on hiking trails
· UPIMay 21 (Asia Today) -- Innocean said Wednesday it will launch a "Ramen Broth Zero Campaign" to reduce environmental pollution caused by leftover instant noodle soup on hiking trails.
The campaign, timed for International Day for Biological Diversity on Thursday, is being carried out with convenience store chain CU and the Korea Forest Service.
Innocean will distribute a free portable broth-solidifying product called Magic Bomb. When added to leftover ramen broth, the product turns the liquid into a gel, allowing it to be discarded as regular waste.
The campaign comes after complaints that some hikers on mountains such as Gwanaksan in Seoul have dumped leftover ramen broth outdoors, causing soil pollution, odors and pest problems.
Participants can save a campaign certificate on the Pocket CU app before hiking and show the confirmation screen at participating CU stores to receive Magic Bomb for free.
The product will be available at 10 CU stores near major mountains across South Korea, including Gwanaksan, Bukhansan, Dobongsan, Naejangsan, Seoraksan, Woraksan, Geumjeongsan, Mireuksan, Palgongsan and Sobaeksan.
An Innocean official said tests showed Magic Bomb usually turns ramen broth into gel in about two minutes.
"Just as a small change in behavior can create surprising magic to protect mountains, Innocean will continue carrying out various social contribution activities," the official said.
-- Reported by Asia Today; translated by UPI
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Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260521010006197