Paris Saint-Germain joins Basketball Champions League teams in marketing workshop
· EurohoopsThe annual marketing workshop of the Basketball Champions League features presentations from participating teams and other experts across two days in Geneva
By Eurohoops Team/ info@eurohoops.net
During the FIBA window, Basketball Champions League teams met in Geneva for the annual marketing workshop.
Additional details, including a Paris Saint-Germain presentation during the two-day event, were shared on Friday.
Per the press release: “Season X of the Basketball Champions League, powered by Ameresco SUNEL takes a break from games as the stage lights switch to the national teams, but the activities for participating clubs do not stop.
The annual marketing workshop took place across two days at the Crown Plaza Hotel in Geneva, with the BCL clubs exchanging ideas and enjoying presentations not only from basketball rivals, but also from experts in other fields.
The clubs’ representatives got to enjoy a powerful presentation from a major club in another sport.
Nadia Benmokhtar, Paris Saint-Germain’s Chief Revenue Officer chief of staff and director of Diversification provided the attending clubs with insights in PSG’s approach to marketing campaigns, as well as developing a strong bond with younger population.
The reigning UEFA Champions League winners always set long term goals to develop their brand, exactly on point with another presentation held on Tuesday in Geneva.
UnitedSenses founder, CEO and executive creative director Markus Schmidt shared his experiences over the past 20 years of working with major clients, such as FIBA, UEFA, FC Bayern Munich, the Basketball Bundesliga and others.
While UnitedSenses focused on the branding part of the story, the clubs found inspiration for marketing partnership through another guest speaker. James Williams from Osprey Sports Group shared the experiences of working with Coca Cola as part of the Olympic movement, describing various activation techniques used at the Rio de Janeiro 2016 Olympics.
Pallacanestro Trieste presented the story behind the launch of the new jersey, partnering with Jordan Brand to honor the historic moment of Michael Jordan shattering the backboard in Trieste in 1985.
The club came up with a jersey that features the texture of a shattered backboard on the jersey number, as well as the side lines of the uniforms.
AEK BC had a different presentation, sharing the experience behind the 2025 BCL Final Four, powered by SUNEL. In a matter of 10 days, the club successfully organized and delivered a major event, reshaping the look of their home arena and providing amazing memories for all the fans who visited the season-ending tournament in Athens.
The clubs were welcomed to the workshop by the Basketball Champions League CEO Patrick Comninos, getting up-to-date information on the changing landscape of the European basketball eco-system.
Miltos Zygouras and Michael Trontzos from the SUNEL group offered their insights on the partnership with the BCL, starting from last season’s Final Four, to becoming the naming partner of Season X.
They shared their learnings from continuous travels to BCL venues, expressing a strong desire to visit all 32 teams, offering them expertise and potential solutions in cutting electricity costs, in line with the idea of the Green Alliance, SUNEL’s newly launched initiative dedicated to accelerating the energy transition of sports venues, hospitality complexes, and large-scale infrastructure.
The BCL Marketing Workshop is an annual event held over two days in Switzerland. The first one took place in 2018, the goal remaining the same now as back then: offering the clubs a chance to share ideas and experiences, while also including presentations from other sports and entities in the industry.”