'A new era begins': INEOS Cycling signs up Netcompany for major AI push, new title sponsor
Netcompany's PULSE looks to give INEOS an AI boost
by https://www.techradar.com/uk/author/mike-moore · TechRadarNews By Mike Moore published 28 April 2026
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- Netcompany signs five-year partnership with INEOS Cycling
- PULSE AI platform looks to give the team a major boost
- Netcompany will become title sponsor for the team from 2026 Giro d'Italia
One of the world’s biggest professional cycling teams is set to get an AI boost following its tie-up with Netcompany.
INEOS Cycling, which boasts the likes of Geraint Thomas, Bradley Wiggins, Chris Froome and Mark Cavendish among its alumni, is teaming up with the Danish firm to utilize its technical expertise, specifically its PULSE AI platform, in its push for glory in this year’s grand tours.
The five-year deal will see the team renamed as Netcompany INEOS, with the new branding debuting at the Giro d’Italia 2026 next month.
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Get the PULSE racing
Netcompany says PULSE offers real-time data analysis and actionable insights all in a single location, offering a unified race intelligence platform for the team where rider, environmental and logistical data can instantly be viewed.
These will be vital in a fast-paced racing environment, allowing the team to make quick decisions such as sending a rider up for a breakaway, or when to launch a sprint train.
It could also allow for better context-aware planning, adapting in real-time to offer nutrition advice if weather conditions suddenly change, as well as aiding with recovery and equipment status after a race.
“I’ve seen first-hand how much the sport has evolved. But what hasn’t changed is the importance of doing all the basics well and paying attention to the tiny details. That’s what ultimately leads to success on the road,” said Geraint Thomas, Netcompany INEOS Director of Racing.
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