TikTok makes its AI ad creation tool available to all advertisers

TikTok is rolling out AI-powered video ads

· TechRadar

News By Craig Hale published 15 November 2024

(Image credit: Nicolas Economou/NurPhoto via Getty Images)
  • TikTok Symphony Creative Studio is now available for all TikTok for Business users
  • Advertisers can create AI-generated videos with little input in minutes
  • 30+ languages supported and your choice of pre-built or custom avatars

TikTok has announced it is making its Symphony Creative Studio available to all advertisers in a welcome move set to save stress and time when creating new content.

Symphony Creative Studio comprises an AI-powered video-generation tool that can create videos with minimal user input in a few minutes.

The tool works by inputting relevant information into the input field, such as a product’s information sheet and other assets, which then fuels the AI tool’s output. Users can also paste the product’s URL directly into the tool for easier content generation.

TikTok Symphony Creative Studio available to all

Some of the use cases highlighted include being able to localize content for different markets with support for different languages, and the ability to create a digital avatar that can follow a script. The pre-built avatars, based on licensed actors, support 30+ languages, however advertisers can also build their own custom avatars.

Symphony Creative Studio generates a series of videos, layouts and scripts, based on existing high-performing content on the app. TikTok has also worked with partners like Billo and Getty Images to use assets that have been cleared for commercial use, giving advertisers one less thing to worry about.

After selecting their preferred video, advertisers can then edit and customize further before exporting and downloading.

Recognizing that artificial intelligence can pose some risks, particularly to privacy and security, TikTok assures us that “custom avatars are created solely from approved footage with explicit consent,” and that AI-generated content is marked accordingly for full transparency.

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