Adobe unveils new AI-powered app for marketing teams

Adobe launches GenStudio for Performance Marketing to boost productivity and efficiency

News By Steve Clark published 14 October 2024

Adobe Max 2024 has seen a raft of major new updates to the company’s software suite - and while content creators and video editors have been well-served with a raft of AI tools for Photoshop, Premiere Pro, and more, there are developments for enterprise users.

From today, Adobe GenStudio for Performance Marketing will be available, making it easier for marketing teams to work together on creating genAI assets, and learn from AI-enhanced insights.

“With GenStudio for Performance Marketing, brands have a single, self-service application to create paid social ads, display ads, banners, marketing emails and more by leveraging pre-approved, on-brand content,” the company said.

What is Adobe GenStudio for Performance Marketing?

Part of Adobe Experience Cloud, GenStudio is an AI-first content marketing tool designed to create and collaborate on marketing materials. The latest addition to the space, GenStudio for Performance Marketing, lets users work on a wide range of assets and campaigns

Finding the right content has been made easier with the inclusion of a content library for pre-approved, on-brand assets, as well as the ability to edit existing content or create new, brand-appropriate, commercially safe media to help scale up content production. The application supports Firefly, of course, alongside other AI tools and third-party LLMs to speed up the production of emails and online ads.

With data the lifeblood for modern businesses, GenStudio for Performance Marketing will also let users view key performance metrics and insights - while AI can ‘read’ image and video elements to help understand and tailor future content that engages specific audiences.

Users can also expect to see future integrations with Meta, TikTok and Snap, and the Adobe Journey Optimizer, allowing teams to publish directly on platforms through the social media marketing tool.

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