Building products is easier than ever, knowing what to build is the hard part

What should we build?

by · TechRadar

Opinion By Anant Gupta Published 8 September 2026

(Image credit: Shutterstock)

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Building is no longer the constraint.

AI-assisted development has transformed how software gets built. Because tools can generate code, build prototypes and speed up testing, ideas that once took weeks or months to develop can now be explored in a fraction of the time.

Engineering capacity is no longer the constraint it once was. More organizations can experiment and bring new products to market faster than ever before. But building faster doesn't guarantee better products.

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Human judgement is still necessary to decide which ideas deserve investment, which features solve real customer problems and which experiments aren't worth pursuing.

AI can dramatically shorten the journey from idea to release, but it can't make those types of business decisions for you (yet).

Anant Gupta

CTO at Mixpanel.

Research from MIT found that while AI has fueled a surge in new apps entering mobile marketplaces, usage has not increased at the same pace. Faster development is producing more software, but it isn't creating more customer attention. Customers haven't suddenly found more hours in the day simply because software is easier to build.

That raises the bar for decision-makers. As AI removes many of the barriers to creating software, success increasingly depends on learning quickly from customer behavior and understanding what customers genuinely value. It’s the only way to stand out in an increasingly crowded marketplace.

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