6 interesting facts about how web designers are using AI

How has AI changed web design and development?

Features By Ritoban MukherjeeContributions from Owain Williams published 20 September 2024

How has AI changed the web design landscape in 2024?

The best AI website builders, image generators, and content creation tools have made designing and developing feature-complete websites more efficient and accessible than ever before. But how has this affected professionals working in the space? Here are 5 interesting facts about AI in web design, from zero-click search to augmented reality.

#1 Big tech embraces AI in web design

Major tech companies are investing heavily in AI to revolutionize web design. IBM's Watson, Google's AlphaFold, and OpenAI's DALL-E are pushing the boundaries of what's possible in creative content generation. These advancements are trickling down to web development.

For example, Netflix uses machine learning to deliver ultra-personalized recommendations, increasing viewer retention by 75%. Airbnb deploys deep learning to automatically tag and categorize 4+ million listing photos, enhancing search relevance. Asos introduced an AI-powered virtual try-on feature, boosting conversions by 30%. Meanwhile, HubSpot's AI chatbots enable 24/7 support, reducing human workloads by 30%.

As tech giants continue to invest in AI, its impact on web design will only grow.

#2 AI tools boost developer productivity

AI is transforming how websites are built and optimized, even for professional developers. Nearly 36% of web designers use AI tools daily, with 32.8% reporting improved productivity and 25.1% getting better efficiency.

AI assists with tasks like generating imagery, creating page designs, experimenting with design elements, identifying improvements, tracking performance, and auditing user experience.

Developer-friendly website builders like Wix AI use machine learning algorithms to generate custom code and designs from user inputs, streamlining the development process. Squarespace's new AI-powered features like automatic image resizing and search optimization save developers time on routine tasks. Webflow's powerful AI-assisted design tools suggest layouts, color schemes, and typography based on best practices. By leveraging AI, professional developers can focus on higher-level tasks and deliver better results faster.

#3 AR and AI transform web design

Augmented Reality (AR) toolkits are increasingly embracing AI technology to enable creators to develop seamless mixed reality experiences. Apple's ARKit allows developers to create AR-enabled websites that blend digital content with the real world. ZapWorks' AI algorithms optimize AR content for different devices and network conditions, ensuring smooth performance.

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