Sony teases new Alpha camera launch – and rumors point to a long-awaited A1 II

Is Sony's new flagship almost here?

· TechRadar

News By Mark Wilson published 31 October 2024

(Image credit: Sony)
  • Sony Japan has announced a 'special event' for Alpha cameras
  • The hands-on fan events take place from November 20 in Tokyo
  • Separate rumors have suggested that a flagship Sony A1 II is imminent

It's been an uncharacteristically quiet year for new Sony cameras, but a new teaser and rumors suggest that the barren spell will end soon – possibly with a new Sony A1 II flagship camera.

Sony Japan has now posted a 'special event' teaser on its Alpha Universe page, where fans can get their "hands on a mirrorless Alpha" on both November 20 and 21. The page doesn't specify that it's for a new Alpha camera, but that's the suggestion – and some speculation from the reliable Sony Alpha Rumors suggests the camera could be the A1 II.

The original Sony A1 was a revolutionary mirrorless camera when it landed out of the blue in January 2021, combining a high-resolution 50.1MP sensor with (for then) incredible shooting speeds of 30fps. According to Sony Alpha Rumors, the successor could be a relatively mild upgrade (on paper, at least).

The site says the camera's "likely" specs will include the same stacked 50MP full-frame sensor as the Sony A1 but alongside faster frame rates and autofocus. There'll also apparently be a new AI chip and support for CFexpress Type A cards with the 4.0 standard (supporting twice the speeds as before).

Lastly, Sony Alpha Rumors says the A1 II will be "more expensive than the current Sony A1", which isn't a huge surprise given that the camera is almost four years old and that it'll be available to buy in "early 2025". As a guide, the Sony A1 cost $6,500 / £6,499 / AU$10,499 (body only) when it became available in March 2021.

With those 'special event' days announced by Sony Japan taking place from November 20, we'd imagine the new camera could arrive shortly before then – but the picture will no doubt become much clearer in the next few weeks.

Camera tech hits a ceiling?

(Image credit: Future)

If these Sony A1 II spec rumors are correct, they suggest that camera tech is hitting something of a plateau – certainly when compared to the original Sony A1. That flagship was the closest thing we'd seen to a 'no compromise' camera, one that could blur the lines between a high-resolution landscape body, a speedy sports camera, and an 8K video sidekick.

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