'The creatives are about to become more powerful than anyone expected': Freepik's relaunch marks a wider industry shift to all-in-one AI-driven content creator software — and lowering the barrier of creativity means beginners have never had it so good
CEO heralds the "no-collar economy" as rebranded creative platform hits $230 million in annual recurring revenue
by https://www.techradar.com/uk/author/steve-clark · TechRadarNews By Steve Clark published 29 April 2026
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- Freepik rebrands to Magnific
- It marks a shift to a more integrated creative platform
- The company is the latest to aim for more accessible all-in-one creator apps
So, farewell then, Freepik. The creative platform has now rebranded to Magnific as CEO Joaquín Cuenca Abela seeks to turn the one-time free stock image site into a single production platform.
I'm not surprised by the change, given that the original name had that stock image heritage at its heart. A heritage it's long-since expanded past with the introduction of AI tools and products like Spaces. And for existing users, it appears there's no major changes to the service itself, with the company confirming that plans will run until current subscriptions expires.
But it's not the rebrand that's interesting - it's that Freepik's relaunch is another display of a wider industry trend towards all-in-one AI platforms for creators.
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A full creative stack for the "no-collar economy"
The creatives, the dreamers, are about to become more powerful than anyone expected. That’s the no-collar economy.Joaquín Cuenca Abela, CEO Magnific
It's been almost two years since Freepik acquired upscaling tool Magnific as part of its wide-reaching expansion into AI, which later also saw the introduction of the then-titled Freepik Spaces.
Now, Magnific is billing itself as "a full AI creative platform for images, video, audio, 3D, collaborative tools, and 250M+ assets," in a shift towards a more integrated system of tools.
Discussing the launch, Cuenca Abela said: “The industrial revolution created the blue-collar economy. The digital revolution created the white-collar economy. The creatives, the dreamers, are about to become more powerful than anyone expected. That’s the no-collar economy. And it’s already underway.”
Freepik is far from alone in this space. In recent months, I've seen Canva make design software Affinity and pro-motion tool Cavalry free for all users, merge productivity and creativity tools together, and launch Canva AI 2.0, bringing photo, layout, vector, and motion tools to a single ecosystem.
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