WiiM's first ever wireless speaker hits (almost) all the right notes

TechRadar Verdict

The good news is that WiiM's inaugural smart speaker sounds great, with a broad and powerful soundstage and a plethora of EQ settings. The built-in circular touchscreen? Also a fun feature. The WiiM Sound's chief deficiencies are the lack of a hands-free voice assistant or support for Apple AirPlay, but if those things don't bother you there's an awful lot to like – especially when it comes to the Sound's aforementioned sonic chops.

Pros

• +Great sound quality
• +Fun, distinctive touchscreen
• +Excellent app support

Cons

• -No Apple AirPlay
• -You need to use the remote for voice commands
• -More expensive than the Sonos Era 100

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Jump To:

• Two-minute review
• Price & release date
• Specs
• Features
• Sound quality
• Design
• Setup & usability
• Value
• Should you buy it?
• Also consider…
• How we tested

WiiM Sound: Two-minute review

WiiM has been rapidly building a wireless, multi-room streaming ecosystem that competes directly with Sonos and Bluesound. The WiiM Sound is its first wireless smart speaker – an important milestone – and in typical WiiM fashion, it’s an impressive product with design and performance that rivals the best products in its class. However, unlike its previous products, which delivered these attributes for less than the competition, the WiiM Sound carries a premium price.

It sounds great, with a full, powerful sound signature and tons of EQ settings, and the built-in circular touchscreen is a fun feature. But its lack of a hands-free voice assistant and no support for Apple AirPlay limit its value as a smart speaker – especially for the iOS ensconced.

Is it one of the best wireless speakers we've tested for sound, though? And crucially, is the WiiM Sound the speaker to build a new multi-room audio system with? Read on…

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WiiM Sound review: Price & release date

• Released October 28th, 2025
• Priced $299 / £299 / €349 (AU$499 approx.)

The price of the WiiM Sound is $299 / £299 / €349 (AU$499 approx) and it's not hard to see that its nearest and most relevant rivals are the either the Sonos Era 100, which costs $219 / £199 / AU$319 officially, (though at the time of writing has some tasty discounts – in the UK, it's currently £159) or the more powerful Sonos Era 300, which costs a more substantial $479 / £449 / AU$749.

So it sits squarely between the two, which is a smart choice. Also sitting here at this price point is the Apple HomePod 2, which is officially $299 / £299 / AU$479. How does the WiiM Sound stack up against the competition? That's precisely what we're here to work out…

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WiiM Sound review: Specs

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WiiM Sound review: Features

• Very good wired and wireless connectivity, 2-way Bluetooth, but no AirPlay
• Built-in 1.8-inch touchscreen display
• Room Correction via iOS or Android

I’m not sure why WiiM and Apple don’t see eye to eye, but the WiiM Sound is now the fourth new WiiM product to ship without Apple AirPlay support. Because it has Google Cast (and good native service support in the WiiM Home app), this omission only impacts one type of user: Apple device owners who want to stream Apple Music. If that’s you, there’s always Bluetooth as a fallback, but let’s agree this is much less convenient.

Still, that Bluetooth connection is versatile, letting you stream to the speaker or letting you connect a set of headphones so you can listen to the same audio privately.

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