VistaPrint AI logo maker review: A simple AI design tool for small businesses

by · TechRadar

TechRadar Verdict

VistaPrint's AI logo maker is one of the best of its type - it's incredibly simple to use, even for those with little to no design skills. And results are generally good. However, I did run into a few quirks, where the AI wouldn't commit to my requests, leading to using up a lot more AI credits than I'd like. But if you've got a faint idea of what sort of logo you need, you're somewhat specific with your text prompts, it's a fast and fun way to produce usable logos for a small business.

Pros

  • +Free
  • +Very easy to use
  • +AI outputs are quick
  • +Unique logo designs based on your business details and style

Cons

  • -AI doesn't always deliver on requests
  • -Can quickly burn through credits if you're not careful

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AI-agnostic is how I'd describe myself. I can see how it might be useful in some fields, for certain tasks. But I'm no hype-man for artificial intelligence. I'm not sold on a lot of what AI tools can do (or claim to do). And I certainly don't think it's a replacement for human creativity, whether that's writing or designing. No, not even turning documents into slide decks.

So, it was with some trepidation and skepticism that I approached VistaPrint's recently unveiled AI logo maker

Now, right off the bat, I have to say, if you possess a degree of design nous, this isn't the service for you. I find it to be relatively basic overall - which is the idea.

This is for small businesses who understand the need for company branding, but lack the time and knowledge to spend hours tinkering in creative apps like Photoshop or Affinity.

You can check out the full service by clicking here (although I used the UK version here, it's an identical platform).

VistaPrint AI logo maker: Pricing & plans

The AI logo maker is free to use. To start, you get four free starter logos. Sign up for a VistaPrint account, and that increases from 4 to 64 free logo generations.

Where it will cost money is all the extras. You can have a professional designer tweak your AI-created logo or build one from scratch, you can print your logo on a range of promotional materials, from business cards to coffee mugs, or use it alongside the VistaPrint website builder.

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