Microsoft is again nagging Windows 10 users to buy a new machine – a Copilot+ PC to be precise, for the ‘ultimate Windows 11 experience’

New full-screen pop-up pushes benefits of Windows 11 on an AI laptop

News By Darren Allan published 21 November 2024

• New ad suggests Windows 10 users buy a Copilot+ PC
• This is part of a raft of full-screen adverts pushing Windows 11 upgrades
• Expect the nagging to intensify next year, sadly

Windows 10 users are receiving a new advert prompting them not just to upgrade to Windows 11, but to get that OS on a new PC – specifically a Copilot+ PC.

By now, those with a Windows 10 computer are used to being encouraged to upgrade to Windows 11 (assuming their device is up to the hardware requirements) with full-screen pop-ups informing them about support for the older OS running out next year.

This has taken a fresh twist, however, with a new full-screen advert that Windows Latest noticed on one of its Windows 10 PCs (and a virtual machine running the older operating system).

In this effort, Microsoft is specifically pushing Windows 10 users to “do more with a Windows 11 PC,” referring to buying a new one, and that for the “ultimate Windows 11 experience” you should purchase a Copilot+ PC.

Microsoft confirmed to Windows Latest that it’s pushing a bunch of Windows 11 upgrade adverts in this full-screen, in-your-face style, and that the features offered with a Copilot+ PC – which has additional AI functionality exclusive to these devices – are also part of the persuasion tactics employed here.

Analysis: Glossing over some major issues

As noted, this is part of a broad campaign to get Windows 10 users upgrading to Windows 11 on a compatible PC, and we’ve seen a fair few of these messages on our older Windows 10 computer throughout this year. In fact, we’ve lost count of the number of times this has happened, but we haven’t seen an ad pushing Copilot+ PCs – not yet anyway. Doubtless as 2025 rolls onwards, we’ll be seeing even more of this kind of badgering from Microsoft.

Buying a new PC is an idea Microsoft has been pushing elsewhere for those whose machine isn’t compatible with Windows 11’s hardware requirements – likely due to a lack of TPM, or having an older processor. However, as we’ve discussed in the recent past, this glosses over some truly worrying issues about a ton of old PCs heading to the scrapheap when Windows 10 hits End of Life in October 2025.

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