'We’d love to make lenses like these' — Fujifilm wants you to vote on the three 'dream lenses' it could make in the future. Here's how to have your say

14 concepts, but which would you like to see most?

06 Mar 2026, 12:58 · TechRadar

News By Timothy Coleman published 6 March 2026

The original XF 35mm f/1.4, above, could get a mark II upgrade, with three options being proposed (Image credit: Fujifilm)

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If you're anything like me, musing on dream camera gear can be a bit of a habit. That lens you wish you owned, or the one missing from your camera system's line up. Fujifilm just democratized the process... of sorts.

During a 'Focus on Glass – Untold Stories' live event, the retro digital camera maker proposed 14 lens concepts, and it wants you to have your say on your favorite(s).

Fujifilm's Yukitaka Takeshita and Yumi Miyauchi, leads in the X-mount product planning team, unpacked each option throughout the 38 minute presentation (see the YouTube video below), covering Character Rich, Wide Aperture, Reviving Legendary and High-Magnification Zoom categories.

Three options included mark II variations of the original 35mm f/1.4 prime, but I expect various new 'wide aperture' options will get Fujifilm fans especially pumped.

Focus on Glass - Untold Stories - / FUJIFILM [Subtitles available] - YouTube

Watch On

The front runners

There's scope for picking your three favorites, and I've cast my vote. Fujifilm has set the vote results to live, meaning that once you've voted you can see the front runners, with the voting updated every 5 minutes.

I'm hardly surprised which two options are pulling away from the pack in the opening 24 hours; the XF 16-80mm f/2.8 and XF 18-50mm f/1.4 – two versatile, fast aperture zooms, taking 32% of the entire vote at the time of writing.

Remember, X-mount lenses are APS-C format, meaning the above lenses have equivalent 24-120mm and 27-75mm focal lengths in full-frame terms respectively. The f/2.8 zoom is expected to weigh between 400-500g, the f/1.4 zoom less than 800g, so both are moderately lightweight and compact considering the optical construction.

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