AI or SI? 'I mean, there’s different names for it,' says Ring's Jamie Siminoff, as the company launches an 'AI Pilot' for its home-surveillance drone
Amazon's Jeff Bezos is on board with the switch from 'artificial' to 'super', but the picture is less clear across the company
by https://www.techradar.com/author/lance-ulanoff · TechRadarNews By Lance Ulanoff Published 10 November 2026
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- Ring just launched AI Pilot
- That should not be read as long-term support for the term 'artificial Intelligence', though
- Company CEO Jamie Siminoff insisted it was not tying "to make any statements"
In its struggle to deliver an effective home-surveillance drone to consumers, Ring struggled with how to balance local intelligence with consistent flying skills. Turned out that the answer was in the cloud, or more specifically, cloud AI.
But in the time it took for Ring to solve that riddle, and launch both the Ring Drone Cam and its AI Pilot, no less a figure than the President of the United States President decided to rename 'artificial intelligence' to 'super intelligence'.
It's been almost two months since Donald Trump stood before the United Nations and announced that the US Government would be renaming AI to SI because, "It sounds much better, and it's much more accurate.... there's nothing artificial about it."
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Forget that huge swaths of the tech industry have already hung their company names and branding around 'AI' (you may have heard of a small company called OpenAI, or maybe Apple's Siri AI); Trump sought to make the change official.
What's more remarkable, though, is that tech giants like Google's Sundar Pichai, Meta's Mark Zuckerberg, and Nvidia's now-beleaguered CEO Jensen Huang fell into line.
Over at Ring's parent company, Amazon, though, the picture is less clear.
Amazon founder Jeff Bezos said he agrees with Trump, telling Fox News last month, "I do like SI because artificial is not a very flattering thing."
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