Sega president says 'we still value the culture of physical media' but 'believe that a digital shift is crucial'

The Sega president says the number of people who play on PC "is steadily increasing"

News By Demi Williams Published 24 July 2026

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• Sega president Shuji Utsumi has addressed Sony's decision to end the production of game discs
• Utsumi says, "We still value the culture of physical media," but "a digital shift is crucial"
• He adds, "It is important to strengthen our digitalisation" in the current market

Sega president Shuji Utsumi has addressed the controversy surrounding Sony's decision to end the production of game discs in 2028, acknowledging the importance of physical media but that the digital shift is "crucial."

In a recent interview with Japanese publication Famitsu (via Eurogamer), Utsumi explained that the digital market needs to be cultivated and Sega believes in bolstering digitalisation.

"When it comes to titles we call 'full games' for consoles and PCs, we believe that a digital shift is crucial," Utsumi said. "Of course, consoles are important, but the proportion of people who play on PCs is steadily increasing. Even in areas where consoles are not widely available, there are many people who say, 'I can play it on PC.'"

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He added, "In order to cultivate that market, we believe it is important to strengthen our digitalisation. We tend to think from a physical perspective, so I think we need to be more digitally conscious and become more global."

Utsumi then touched on Sega's hardware history, saying that while it isn't in the console market anymore and now primarily publishes games, the company hasn't forgotten its roots and the importance of physical media.

"We were originally a platform provider, and of course, we still value the culture of physical media," the president said. "Rather than completely abandoning that, we are currently challenging ourselves to shift so that we can think about and act on the important aspects of digital media in parallel."

Sony announced its plan to retire new physical discs earlier this month, explaining that the transition to all-digital games "will enable us to align more closely with how most of our community prefers to access and play games today."

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