Apple has a week of product reveals planned for us - here's everything we expect

Apple fans, it’s time to get excited

News By Isaiah Williams published 26 October 2024

After Apple’s reveal of the M4 chip earlier this year, and its significant performance improvements (which we discuss at length in our M4 iPad Pro review), all eyes are now on what the company has in store for its Mac and MacBook devices, which at the moment are still using M3 chips.

We’ve just had the biggest hint yet that M4-powered Macs are about to drop thanks to Apple's VP of Worldwide Marketing, Greg Joswiak, who teased on X that an upcoming ‘week of announcements’ is set to kick off on Monday, October 28. Along with recent rumors surrounding production of the M4 MacBook Air, it looks like it could be a very exciting week for Apple fans - so here’s what we expect to see.

M4 MacBook Pro

With Apple’s M4 Pro and Max chips yet to be unveiled, this upcoming showcase could be the ideal opportunity to show off the powerful M4 variants, especially as the M4 MacBook Pro 14-inch and 16-inch models will almost certainly be revealed, with Apple hopefully highlighting the major performance leap from the previous M3 Pro and Max chips.

Russian YouTuber Wylascom supposedly leaked a new model of the MacBook Pro that comes with the standard M4 chip, which if legitimate, means the base configuration of the laptop will utilize a 10-core CPU and GPU just like the M4 iPad Pro, as opposed to the M3’s 8-core CPU, potentially indicating a new focus on Apple Intelligence (the company’s fledgling attempt at artificial intelligence) - though Wylascom’s info should of course be taken with a grain of salt.

The one change over last year’s M3 version we do hope to see is that the base model of any new MacBook Pro comes with at least 16GB of unified memory rather than 8GB - this will be highly beneficial for gaming, which is becoming a prominent new focus for Mac devices with recent releases like the Resident Evil 4 remake. Of course, any laptop that’s marketed at content creators and professionals in 2024 really shouldn’t be coming with just 8GB of memory.

M4 Mac mini

Expected alongside the M4 MacBook Pro reveal is a redesigned M4 Mac mini, with Apple’s plans to make it the smallest computer it has made - at least, as reported by Bloomberg’s Mark Gurman (who has a strong reputation as a reliable leaker of all-things Apple). Its size is expected to be similar to the Apple TV, which should prove to be highly beneficial for those looking for sleek desktop setups.

Fortunately, its unified memory will reportedly be starting at 16GB, and maxing out at 32GB. As we mentioned earlier, 8GB of RAM for Windows PCs and Macs has been criticized as underpowered for a long while, and it will be great to see Apple finally step away from this trend for its M4-powered devices.

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