Viewers call Netflix 'disgusting’: Wonka’s Golden Ticket receives huge backlash to its AI Gene Wilder voice, and I saw it coming from a mile away
So unbearable, it could make you lactose intolerant
by https://www.techradar.com/author/rowan-davies · TechRadarOpinion By Rowan Davies Published 24 September 2026
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Oh Netflix, you have a lot of apologizing to do.
Its latest reality game show, Wonka’s Golden Ticket, hasn’t even been on the platform for 24 hours, and it's already found itself in the midst of scathing criticism for, you guessed it, its controversial use of AI.
To put it into context, the show takes inspiration from the beloved 1971 movie musical with Gene Wilder, Willy Wonka and the Chocolate Factory. In the game show, a group of contestants is thrust into a series of themed challenges filmed on elaborate sets based on the original movie’s fantastical aesthetic.
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The first seven episodes are available to stream now, and the final two episodes will be released on September 30 where the champions will be revealed.
From its first teasers, I knew the show had already begun its downward spiral before it even saw the light of day. For me, Netflix game shows are nothing more than money-grabbers and devoid of any quality, and to those who held out hope for the show’s survival, you were very naïve indeed.
It was over before it started
When the best streaming service announced the show in the summer, it wasn’t just its cheap and gaudy attempt at resurrecting the movie’s familial charm that had viewers concerned. It was when Netflix unveiled that the show’s host would be an off-screen AI-generated recreation of Wilder’s voice — yes, the OG chocolatier — that the boycott really took shape.
What’s shocking is that, surprisingly, Wilder’s estate actually granted Netflix the right to use an AI recreation of his theatrical Wonka voice. Even so, we thought this decision was going too far. I was particularly upset; the original movie is a childhood staple of mine.
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