'Very slimming' Seasalt Cornwall knitted dress that's 'not itchy' now 25% off in sale

Fashion fans are flocking to the Seasalt Cornwall website to take advantage of the retailer's huge Black Friday sale with 25% off everything. The Centrepiece Knitted Dress is a lovely option for this time of year and is an excellent throw-on-and-go outfit that looks like you've made a lot more effort than it took.

Now reduced to £67.46 down from £89.95, we predict sizes won't stick around for long (12 to 28), so we wouldn't delay in adding it to your basket if you like the look of it. The 25% discount will be automatically applied at checkout and you can choose from two colours - Star Jasmine Wild Orchid Mix and Well House Dahlia Mix.

Made from a luxurious blend of Merino Wool and Cotton, it'll provide warmth on winter days but won't feel stuffy and shoppers say it 'doesn't cling'. The detailed geometric Fair Isle design is inspired by the Cornish landscape and gives it a festive feel without being too much. It can be paired with tights and boots for a causal daytime look, or dressed up with jewellery and a belt to give it a different silhouette.

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A resounding feature that shoppers can't stop raving about is how flattering for the figure the Centrepiece Knitted Dress is. One person wrote: "This is the most perfect, comfortable and stylish winter dress. I love the fit as it skims rather than clings. The red colour is a beautiful shade. I would have bought it in another colour but my size was sold out. Love, love this dress!"

Adding to this thought, another customer said: I've been umming and ahhing about whether to invest in this dress for ages and am so pleased I did! I suspect it is going to get a lot of use as it can be dressed up or down, kept cosy with a jacket or wool wrap. The colours in the fair isle pattern around the neck make coordinating easy and the fit skims the body in a flattering fit. Am delighted!"

And a third shared: "A great seasonal dress, easy to wear, actually very slimming - had lots of compliments on first wearing it." However, the fit wasn't right for everyone and someone else noted: "I returned the dress to the shop. It was obviously deigned for a tall person, judging from the neckline and armholes and the sleeves were far too long. It was not available in petite."

Among the positive reviews a customer explained: "Generous fit, lovely colours and fantastic quality. Soft to wear not itchy can be worn casual or dressed up. Quick delivery very pleased."

Elsewhere in the Seasalt Cornwall sale shoppers are picking up the 'non-scratchy' Fruity Jumper having received five star reviews by more than 1,000 people. It was £67.95 but is now £50.96. The Meadowsweet Dress is also proving popular, reduced to £64.46 down from £85.95.

Seasalt Cornwall aren't the only retailer to drop their Black Friday sale early - enjoy 25% off everything at Nobody's Child with the code BF25 and up to 75% off everything from clothing to beauty, home and tech at Debenhams.