ASOS Users Are Freaking Out Over A ‘Hacker’ Notification, But They’re Already Making Requests: “Can They Reset Our Return Rate Percentages Please”

06 Oct 2026, 13:34 by Becca Monaghan · BuzzFeed

ASOS app users have been sent into a frenzy after receiving a very alarming push notification claiming the fashion retailer had been hacked.

Peacock

The 6 October message appeared to suggest that the company’s data had been compromised, leaving people wondering whether they were looking at a genuine cyberattack or some very elaborate promotional campaign.

“Dear Asos DPO and IT, we have fully compromised the Snowflake instance,” the notification read. “Engage with us, or we will leak it.”

X/Twitter

For context, DPO is short for data protection officer, while Snowflake is a cloud-based data platform used by companies to store and analyse data.

The notification also directed users to a Telegram chat via a link.

BuzzFeed reached out to ASOS for comment, but the company was not immediately available to respond.

While it remains unclear at the time of writing what is behind the message or whether any ASOS data has actually been compromised, the notification predictably sent the internet into overdrive.

FOX

Some people even had their priorities in order, calling on the supposed hackers to use their access for good – namely, sending out the items sitting in their ASOS favourites and getting rid of the return charges the retailer introduced in 2024.

Anyone else get the ASOS hacked notification? Any ideas? pic.twitter.com/WZkWta5dek
— Matt Salisbury (@mattrsalisbury) October 6, 2026

Matt Salisbury / Via x.com

Really excited to start my first day as ASOS Head of IT
— Jun (@The_Junaid_) October 6, 2026

Jun / Via x.com

Whilst ASOS has been hacked can the hacker give us a discount code please and thank u x x
— Jack Lysaght (@JackLysaght_) October 6, 2026

Jack Lysaght / Via x.com

It’s my first day at ASOS as the new data protection officer. Hope it all goes well🥰
— 🇱🇹 (@agneponx) October 6, 2026

🇱🇹 / Via x.com

asos has been hacked but my new top hasn’t been shipped yet pic.twitter.com/OWjPTKgnSd
— ‎ ♱ (@lunarstide) October 6, 2026

‎ ♱ / Via x.com

ASOS getting hacked when I was going to make an order today pic.twitter.com/RlpCnsEtDB
— Cat (@anxiousgirl01) October 6, 2026

Cat / Via x.com

Whoever hacked asos please ship everything that’s saved in my favourites. Cheers
— Cnah (@spoilCnah) October 6, 2026

Cnah / Via x.com

If Asos has been hacked can they reset our return rate percentages please 🤣
— Hannah (@HannahBentleyM) October 6, 2026

Hannah / Via x.com

More to follow...

Additional thumbnail photo credits: Polina Tankilevitch (Pexels) / Prostock-Studio (iStock)

ASOS Users Are Freaking Out Over A ‘Hacker’ Notification, But They’re Already Making Requests: “Can They Reset Our Return Rate Percentages Please”

ASOS app users have been sent into a frenzy after receiving a very alarming push notification claiming the fashion retailer had been hacked.

“Dear Asos DPO and IT, we have fully compromised the Snowflake instance,” the notification read. “Engage with us, or we will leak it.”

While it remains unclear at the time of writing what is behind the message or whether any ASOS data has actually been compromised, the notification predictably sent the internet into overdrive.

Some people even had their priorities in order, calling on the supposed hackers to use their access for good – namely, sending out the items sitting in their ASOS favourites and getting rid of the return charges the retailer introduced in 2024.

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