This AI Beauty Hack Has Been A Complete Game Changer For Me This Party Season

When it comes to shopping, buying clothes is pretty straight forward. You can usually try before you buy or, if shopping online, the returns process is pretty simple. But when it comes to shopping for make-up or skincare products, things aren’t so easy.

I can’t tell you how many foundations, lipsticks and serums I’ve spent good money on, only to realise when I actually tried the products on my own face, that they weren’t the right shade or just didn’t sit well on my skin. 

Enter: L’Oreal’s virtual tools, which have been an absolute game changer for me this party season.

The brand’s online tools include a virtual make-up try-on for any of the L’Oreal make-up ranges, a foundation matching tool, a hair colour try-on, and their Skin Genius skin analysis tool which helps you to find your perfect skincare routine. So if you’re looking for some more winter-appropriate skincare products now that it’s getting properly cold, you’re in the right place.  

Oh, and the website’s customisable experience doesn’t end there. L’Oreal’s genius (and pretty detailed) product filtering system allows you to filter your choices based on what colour, texture, key ingredient, or product type you’re after, as well as what concern, hair type, and skin type you’re shopping for.

Simply click the ‘specify my needs’ tab at the top of the products list. As someone who spends about 90% of their time shopping online (for business and pleasure, thank you very much), I appreciate this level of detail and efficiency enormously.  

And just because I’ve been completely sold on some of these products recommended to me by L’Oreal’s clever virtual tools, here’s a roundup of products I’ve most been impressed with (and yes, every single one of these is already in my basket):

I'm a sucker for a browny-pink lip shade, and the new Laque Resistance liquid lipstick in Worth it Medium is perfect. It offers long-lasting shine: ideal for all the Christmas and New Year's events I have coming up.

For that iconic New Year's Eve glow, I'm planning on leaning heavily on the new Lumi Les Sticks.

Wearing a high SPF is super important kids - yes, even in the winter - but it can be a drag to apply. Enter: the Bright Reveal Daily UV Stick which has an SPF 50+ and comes in a highly convenient stick formula.

I'm planning to maximise my lashes for party season with the Big Deal waterproof volumising mascara.

Winter can leave my hair looking a bit dull and lifeless, so I'm keen to try out the new L'Oreal Elvive Glycolic Gloss shine boosting shampoo (WHAT a name!).

Check out more L'Oreal products, and try the virtual tools out for yourself right here!