Jason Kelce and Travis Kelce’s Beer Company Wants Fans to Mail Their Pee to AI Data Centers
· Thought Catalog
Updated 2 minutes ago, August 19, 2026
The pitch: chug a Garage Beer or Liquid Death, fill a “resealable jar,” and mail your urine off to help cool the AI servers that guzzle millions of gallons of water. There’s a jingle, and Jason Kelce is singing it.
Garage Beer, the brand owned by Jason and Travis Kelce, is asking fans to pee into limited-edition “Data Center Coolant Collector” jars and ship the results to the AI server farm of their choice.
The stunt comes out of a collaboration with Liquid Death, built around the claim that AI data centers waste millions of gallons of water. “That’s why Liquid Death and Garage Beer decided to team up: We want your pee to cool these data centers,” Jason says in a promo video.
Then he sings it. “We want your pee / please give us your pee,” the 38-year-old former Eagles center croons in a music video, before rallying a crowd of donors: “Let’s pee on computers together.” He pitches the whole thing as a way to “save humanity.”
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The jars are real and resealable, and the site notes they “also works for drinking your favorite beverage as well.” Buried in the fine print is the actual instruction: “The suits want us to tell you to please don’t actually send your pee.”
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