Synology sees rising PHL demand for AI-ready data storage solutions

TAIPEI — Taiwan-based Synology, Inc. said Philippine enterprises, particularly small and medium enterprises (SME), are increasing investments in scalable and secure digital infrastructure as businesses adopt artificial intelligence (AI) and data-driven operations.

“Synology positions itself as a long-term infrastructure partner for enterprises undergoing AI and digital transformation,” Synology ASEAN Regional Sales Manager Antoine Yang told a news briefing in Taiwan last week. “And we have a lot of product lines, starting from SMEs to enterprises.”

Mr. Yang said AI deployment requires organized and accessible data, increasing the need for storage systems that can support heavier computing and security requirements.

The company offers data management products centered on network-attached storage (NAS), which are storage devices connected to a network and managed through Synology’s proprietary DiskStation Manager (DSM) platform. Its portfolio also includes backup systems, data protection products and video surveillance solutions.

Synology Philippines Country Manager Claire Huang said the company’s NAS offerings are designed to address the budget and manpower constraints of SMEs by combining storage and backup functions into a single platform.

“For SMEs especially, our edge is that we are an all-in-one solution,” she told the briefing. “You can use the NAS as storage and a backup system, no need to buy separate backup software.”

The company’s entry-level products range from single- and dual-bay systems for smaller businesses to large-scale enterprise storage devices with as many as 60 drive bays.

One of its products, the DS225+, offers up to 48 terabytes of raw storage capacity and can function as centralized file storage accessible across multiple devices while also supporting data backup.

The DSM operating system also includes office productivity tools integrated with AI-powered functions for enterprise users.

Ms. Huang said NAS systems might cost more upfront than cloud storage subscriptions, but they can save businesses money over time by avoiding recurring fees.

She added that on-premise storage also gives firms greater control over sensitive company data since files are stored within internal infrastructure rather than external cloud servers.

Most of the company’s NAS systems are compatible with Synology’s Surveillance Station platform, which uses AI functions to improve video monitoring and retrieval.

During COMPUTEX 2026 in Taiwan, Synology showcased enterprise storage products including the PAS7700, which is designed to support data-intensive workloads and AI applications.

Mr. Yang said Synology expects double-digit growth in the Philippines this year as local businesses continue investing in digital infrastructure.

The company said growing AI adoption is increasing demand for secure and scalable storage systems across enterprises.

A study commissioned by ST Telemedia Global Data Centres released in April found that 71% of Philippine organizations identified storage infrastructure as one of the main obstacles to advancing AI initiatives. — Edg Adrian A. Eva