Apple Is Reportedly Doing Away With Annual Product Launches

The company will apparently be staggering its upcoming product launches throughout 2025.

Apple will be gradually moving away from its annual product release schedule, Bloomberg reported.

The company has historically stuck to rolling out new software during WWDC in June, followed by unveiling hardware in September and October, namely iPhones, iPad and iMacs.

According to Bloomberg, Apple has built out its roster of hardware to the point where it can no longer sustain yearly upgrades for each product. The company also offers AirPods and Apple Watches, the latter of which comes in various sizes.

Such a sprawling lineup means that “there are some products — such as the Apple Watch Ultra or iPhone SE — that don’t need to be updated that often,” Bloomberg notes.

The publication pointed out that Apple has begun to deviate from its release schedule over the past two years, first by launching the HomePod in January 2023, followed by the 15-inch MacBook Air in June that same year. The company also revealed new iPads this past May.

At least one of the reasons Apple is reportedly going off schedule is due to the difficulty of not only upgrading hardware but also the pressure to offer new software updates to its fleet of programs, including iOS, macOS, visionOS, watchOS, tvOS and iPadOS. The company has developed an awkward pattern of delaying features that aren’t fully ready when it comes time to unveil the software and then rolling out those features at a later date, per Bloomberg.

Apple is now reportedly planning to stagger the release of Apple Intelligence, as well as launch new products throughout 2025.

Stay tuned for more news on forthcoming Apple launches.