Union Glashütte Presents an Exclusive Noramis Date Petro Surf Limited Edition

Inspired by a vintage wheel rim, this new 200-piece release celebrates the Petro Surf Festival on Sylt.

by · Hypebeast
Union Glashütte
Union Glashütte
Union Glashütte
Union Glashütte
Union Glashütte
Union Glashütte

Summary

  • Union Glashütte launches 200 Noramis Date watches, celebrating the Petro Surf Festival
  • The 40mm steel timepiece highlights a striking vintage wheel rim-inspired dial and features a mechanical movement with a 60-hour reserve

Union Glashütte has unveiled the Noramis Date Limited Edition Petro Surf 2026, a timepiece created to celebrate its role as the official partner of the Petro Surf Festival on the North Sea island of Sylt. Scheduled from June 26 to 28, 2026, the festival is a unique gathering that merges air-cooled sports car enthusiasm with Californian surf culture and urban lifestyle. Marking the Saxon watchmaker’s second appearance at the event, the new release translates this distinct atmosphere into a highly collectible mechanical watch.

The design draws heavy inspiration from classic automotive engineering, most notably through a dial styled after an iconic vintage wheel rim. Its striking three-dimensional dial surface features black PVD-coated spokes and fine screw details that evoke the look of wheel nuts. Housed in a balanced 40mm stainless steel case with a slim profile of just 10.4mm, the watch maintains a sophisticated yet sporty aesthetic. Legibility is prioritized through signature Noramis hands partially dipped in white, complemented by green-tinted Super-LumiNova markers at the 3, 6, 9 and 12 o’clock positions for low-light visibility. A subtle black date window at 6 o’clock and a black leather strap with a suede-like finish complete the vintage-inspired, coastal-ready look.

Beneath the domed sapphire crystal, the timepiece is powered by the mechanical UNG-07.S1 movement, reflecting Union Glashütte’s dedication to robust German watchmaking. This automatic caliber is equipped with an anti-magnetic silicon balance spring and delivers a reliable power reserve of at least 60 hours. Water-resistant up to 10 ATM, the watch is built to handle both the spray of the North Sea and everyday wear.

The Noramis Date Limited Edition Petro Surf 2026 is priced at €2,780 EUR (approx. $3,000 USD). Production is strictly limited to 200 pieces globally, with an even more exclusive subset of 25 models featuring a glass-printed Petro Surf Festival logo on the sapphire case back to directly honor the partnership. For more details, head over to Union Glashütte‘s official website.