Hublot Levels Up Modern Luxury Horology with Patrick Mahomes and the Big Bang Reloaded Collection

Engineered for peak performance, crafted with cutting edge materials and Swiss Precision.

Luxury watchmaking and professional football might seem like fundamentally different worlds, but Hublot found a natural fit when it brought star quarterback Patrick Mahomes on board as a brand ambassador in late 2025. The partnership pairs a three-time champion known for shattering records with a Swiss watchmaker defined by its willingness to challenge conventional standards. Both share an obsession with peak performance, split-second precision, and pushing past traditional limits.

Building on that momentum, Hublot kicked off spring 2026 in Geneva by rolling out the Big Bang Reloaded collection. Marking two decades of the iconic Big Bang lineup and 16 years of its proprietary Unico movement, the release re-engineers the open-worked chronograph from the inside out. The collection reflects Hublot’s transition into a fully realized Manufacture where in-house calibers drive the entire lineup.

At the center of the mechanical redesign is the HUB1280 UNICO caliber, a 354-component flyback chronograph packed with five distinct patented innovations. Visual enhancements make the inner mechanics far more striking, highlighting a color-accented column wheel at 6 o’clock and a dual oscillating clutch at 8 o’clock through the skeleton dial. Practically speaking, it offers a robust 72-hour power reserve and water resistance up to 100 meters, ensuring elite-level performance off the field.

The collection showcases Hublot’s material mastery across five key references, honoring milestone anniversaries like 20 years of the All Black concept and 15 years of Magic Gold. Highlighted by Mahomes, the Magic Gold edition pairs a polished 18K Magic Gold case—a proprietary material developed with EPFL that stands as the world’s first scratch-resistant 18K gold—with a black-plated titanium bezel. Additional models offer full-color high-tech ceramics in blue, dark green, and all-black, alongside a lightweight titanium and ceramic hybrid.

Every 44 mm timepiece features Hublot’s patented One-Click interchangeable strap system, shipping with both a classic structured rubber strap and a fabric-inspired rubber band with custom “H” stitching, secured by a ceramic and titanium deployant clasp. To back this engineering, Hublot introduced an extended 10-year warranty structure (through the Hublotista program) starting in 2026, underlining their long-term commitment to quality.

In the hands of an athlete like Mahomes—the only quarterback in history to throw for over 5,000 yards in a single season in both college and the pros—the Big Bang Reloaded serves as a flagship statement for modern luxury. It bridges high-end horology with cultural energy, proving that relentless ambition and cutting-edge craft belong on the exact same team.