Amazon is quietly turning into a major rival for Coles and Woolworths
by Carrie LaFrenz · Australian Financial ReviewCarrie LaFrenzSenior reporter
Krechelle Carter runs a busy household in the southern suburbs of Adelaide. As a mother of six, every dollar counts. Last year, she turned to Amazon – the American online retailer best known for books and electronics – for toilet paper and dishwashing liquid.
For families such as the Carters, it has become a go-to destination for bargains on basic grocery items.
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Carrie LaFrenzSenior reporterCarrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
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