Why Porsche’s electric pivot is a tough sell with Australians

Tony DavisMotoring writer
Jun 28, 2026 – 5.00am

Porsche is celebrating its 75th anniversary in Australia this year with new electric Cayenne models – and plenty of challenges in a changing market.

Our country became the first right-hand drive export market for the brand (and the second export market outside Europe, behind the US) in 1951 due to sheer happenstance.

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• Life & Leisure
• Motoring
• Opinion
• Electric vehicles

Tony DavisMotoring writerTony Davis writes on lifestyle specialising in cars. Email Tony at tony.davis@afr.com.au

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