How I used AI to value my vintage Rolex and recommend my next buy
by Bani McSpedden · Australian Financial ReviewBani McSpeddenWatch editor
Jun 18, 2026 – 5.00am
I have a decades-old Submariner that, over the years, has fluctuated in value from well under five figures to $15,000. So what is it really worth?
In the past, a watch indeed had several “worths”. There was what it cost to produce, how much to purchase, and what it might bring if you resold it. Add to this the variables that come with location, timing, margins and profit-taking, and you could have a smorgasbord of estimates.
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Bani McSpeddenWatch editorBani McSpedden is watch editor of The Australian Financial Review. Connect with Bani on Twitter. Email Bani at bani@bigpond.com.au
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