Samsung pauses "Galaxy Edge 2" after weak market reception

We have something similar reportedly before, but there is another piece of news that Samsung Electronics has reportedly halted development of its next ultra-slim smartphone, dubbed the Galaxy Edge 2, amid disappointing performance in the slim flagship segment. The decision reflects shifting consumer preferences and strategic reassessment within one of the world’s largest smartphone makers, signalling that the era of razor-thin devices may be fading.

Why Ultra-Slim Phones Lost Momentum

The move comes after several attempts by major brands to capitalise on ultra-thin designs, including Samsung’s own previous models and similar products from competitors. Industry insiders suggest that consumer demand for extremely thin phones never fully materialised, largely because buyers prioritise features like battery capacity, camera performance and overall usability over minimal thickness. This lack of enthusiasm has dampened confidence in the category, leading Samsung to reconsider its roadmap.

Insiders also point to broader industry patterns: even rival companies exploring thin-profile phones have struggled to generate strong sales, indicating that the novelty of slender form factors may no longer be enough to drive purchases in a market increasingly focused on balanced performance and long-lasting batteries.

So What Now?

While the ultra-slim segment may be cooling, Samsung continues to innovate across other areas of its portfolio, including foldables, large flagship models, and next-generation connected devices. It was only recently that Samsung unveiled the Galaxy Z TriFold, but it has not been sold in Malaysia.

It's worth noting that the Apple iPhone Air didn't do that well, so we could also not see the next successor. Reportedly, the sales were so lukewarm that it has influenced other Chinese phone makers from proceeding with their own ultra-thin phones. Stay tuned for more trending tech news at TechNave.com.