Xbox refocuses its commitment on gaming, brings back the “original Xbox” identity

Recently, Microsoft has continued its commitment to refocusing on gaming after replacing Phil Spencer with Asha Sharma earlier this year. That said, what should you know about it?

Asha Sharma has made significant progress for Xbox and gaming

For your information, after taking over as head of Microsoft's gaming division, Sharma has slashed the price of PC Games Pass, discontinued the "This is an Xbox" campaign and expressed a desire to regain control of Xbox.

Additionally, this morning, he announced that the Xbox identity would be restored under the name Microsoft Gaming and would revert to the original Xbox Gaming name. In a memo distributed to employees yesterday, Sharma said that “Xbox needs to be our identity”, while the Microsoft Gaming name was considered too far from the brand’s roots.

Moreover, the Microsoft Gaming name was introduced in 2022, after Phil Spencer was appointed CEO of the division. In conjunction with the return of Xbox Gaming, the new Xbox logo above was also shown. In the shared strategic plan, Sharma stated that Xbox Gaming will be expanded to China and other markets with an emphasis on the future.

Furthermore, the move is part of a larger strategy to restore Xbox's reputation, which has been struggling with high product prices and low Xbox sales. There have been rumours that Xbox original games will no longer be offered on competing consoles, and a new logo will be introduced.

Stay tuned to TechNave.com for more updates like this.