Meta One launched, gives Instagram and Meta AI users more premium perks

Meta has launched Meta One, a new subscription service that bundles Instagram, Facebook and WhatsApp features with more access to Meta AI. The plans are now available globally, starting at $7.99 per month for individual users.

In Short

• Meta One bundles paid social media features with extra AI access
• Individual plans start at $7.99 per month
• Creators and businesses can pay up to $499 per month

After introducing subscription plans across Instagram, Facebook, and WhatsApp, Meta has now launched Meta One, a service that pairs its standalone subscription apps with additional access to its AI tools. People can access it globally with a starting cost of $7.99 per month for individual users.

Notably, the Facebook maker says the basic experience on Instagram, Facebook, WhatsApp and Meta AI will continue to remain free. However, users who want more features, more AI-generated content and additional tools can now pay for a subscription. The company says Meta One currently brings together more than 50 features across its apps and Meta AI, with plans to add products such as Edits and AI glasses later.

Meta One brings social media and AI together

For individual users, Meta has introduced two plans called Core and Premium. The Core plan costs $7.99 (around Rs 766) per month and combines Instagram Plus, WhatsApp Plus and Facebook Plus with additional AI usage.

This means subscribers can generate more images and videos with Meta AI and get more access to AI-powered tools such as Restyle on Instagram. Meta says the Premium plan, priced at $19.99 (roughly Rs 1,917) per month, offers everything in Core but gives users even more room to use its AI tools.

Meta had already been offering separate paid subscriptions for Instagram, Facebook and WhatsApp. Meta One essentially puts these services together and adds extra AI usage on top.

The company says more than half of the people taking part in early testing of the bundled plans used both AI and expression features. AI tools such as Restyle and voice effects on Instagram were among the features that attracted subscribers.

Creators and businesses get more tools

Meta is also targeting creators and businesses with a much wider range of plans. The Essential plan starts at $14.99 (Rs 1,437) per month, while Advanced starts at $49.99 (around Rs 4,794). There are also Expert and Max plans starting at $149 (around Rs 14,290) and $499 (around Rs 47,860) per month, respectively.

These subscriptions come with tools designed for people who use Meta platforms professionally. Depending on the plan, users can get a verified badge, impersonation protection, a bold follow button, enhanced profiles and more access to Meta Business Agent on WhatsApp.

The Advanced plan also adds features such as scheduling Stories up to 30 days in advance, adding links to organic posts and Reels, exportable analytics and deeper audience insights. Businesses can also give team members access without sharing their passwords.

Meta says the exact features, pricing and availability can vary depending on the region, app and account. The company also plans to expand Meta One with more products and AI-powered features over time.

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