Ultraviolette Automotive expands into Central Europe with Elektrorider partnership

Ultraviolette Automotive has expanded into Central and Eastern Europe via a strategic partnership with Elektrorider, marking a key step in its global growth and EV ambitions.

Ultraviolette Automotive has taken a significant step in its global expansion strategy by entering Central and Eastern Europe through a new partnership with Elektrorider.

The Bengaluru-based company has appointed Elektrorider as its official importer and distributor across Hungary, Croatia, Slovakia, Romania, Slovenia and the Czech Republic, further strengthening its presence across 19 European countries.

This strategic alliance marks a key milestone in Ultraviolette’s ambition to position itself as a global player in the performance electric motorcycle space. The brand will debut in these new markets with its flagship offerings, the Ultraviolette F77 MACH 2 and the Ultraviolette F77 SuperStreet, both of which are known for their aggressive styling, high-performance capabilities and advanced technology.

Leveraging Elektrorider’s established footprint in the electric two-wheeler space, spanning motorcycles, scooters and e-bikes, Ultraviolette aims to ensure a strong market entry backed by robust retail and aftersales support. The move aligns with the company’s broader "Make in India, for the World" vision, as it looks to bring its aviation-inspired design philosophy and performance-driven engineering to some of Europe’s most demanding motorcycling markets.

Ultraviolette’s leadership highlighted that the partnership is not just about market expansion, but also about building a comprehensive ecosystem that enhances the ownership experience from product to service. Meanwhile, Elektrorider emphasised its deep regional expertise and alignment with brands that prioritise innovation, performance and rider-centric development.

With this expansion, Ultraviolette continues to build momentum in international markets, positioning its F77 platform as a compelling alternative in the growing global electric motorcycle segment.

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