Tata leadership team with the Sierra EV.

Tata Sierra EV launched at Rs 18.79 lakh, offers up to 665km claimed range

Tata Motors has launched the Sierra EV in India at a starting price of Rs 18.79 lakh (ex-showroom). Offered with up to a 665km claimed range, the electric SUV also gets an optional dual-motor AWD setup and two battery pack choices.

by · India Today

In Short

  • Sierra EV offers dual-motor AWD and two battery options with up to 665km range
  • Feature-rich cabin includes triple screens, JBL audio, panoramic sunroof and more
  • Fast charging adds 263km range in 15 minutes; lifetime 15-year battery warranty

Tata Motors has launched the Sierra EV in India at a starting price of Rs 18.79 lakh (ex-showroom). Positioned above the Curvv EV, the Sierra EV becomes the seventh model in Tata's expanding electric vehicle portfolio and rivals the Mahindra BE 6, Maruti Suzuki e Vitara, Toyota Urban Cruiser Ebella, Hyundai Creta Electric, MG ZS EV, MG Windsor EV and the VinFast VF 7.

Built on Tata.ev's new Acti.ev+ architecture, the Sierra EV is also the second electric SUV from the brand to offer a dual-motor all-wheel-drive (AWD) setup after the Harrier EV. The SUV is available with rear-wheel-drive and AWD configurations, along with two battery pack options, offering a claimed driving range of up to 665km.

Prices

The Sierra EV is available in four variants: Pure, Adventure, Empowered and Empowered AWD.

Variant-wise prices (ex-showroom):

  • Pure 63 - Rs 18.79 lakh
  • Pure S 63 - Rs 19.29 lakh
  • Adventure 63 - Rs 20.49 lakh
  • Adventure S 63 - Rs 20.99 lakh
  • Empowered 63 - Rs 21.99 lakh
  • Adventure 75 - Rs 21.59 lakh
  • Adventure S 75 - Rs 22.09 lakh
  • Empowered 75 - Rs 23.09 lakh
  • Empowered A - Rs 24.79 lakh

These prices do not include the cost of the home charger and its installation. The AWD version is available with the Empowered A variant and commands a premium of Rs 1.2 lakh more.

Familiar styling with EV-specific touches

While the Sierra EV shares its distinctive silhouette with the recently launched ICE-powered Sierra, Tata has introduced several EV-specific styling elements.

The SUV gets a closed-off front fascia with gloss-black detailing, full-width Light Saber LED DRLs and connected LED tail lamps featuring welcome and goodbye animations. Other highlights include flush-fitting illuminated door handles, the signature wraparound rear glass, clamshell bonnet and tailgate, hidden rear wiper, R19 alloy wheels and EV-specific badging.

Unlike the petrol and diesel Sierra, the electric version omits the 'SIERRA' lettering above the Tata logo.

Cabin packed with technology

Inside, the Sierra EV features a dual-tone cabin with a soft-touch dashboard, leatherette upholstery, floating centre console and multi-colour ambient lighting.

The highlight is Tata's Horizon View triple-screen layout, comprising three 12.3-inch displays for the instrument cluster, infotainment system and front passenger. The passenger display supports gaming through AirConsole, making the Sierra EV the first vehicle in India to offer the platform.

The infotainment system supports wireless Apple CarPlay and Android Auto, built-in Mappls navigation, Arcade.ev with 28 apps, JBL Black 12-speaker premium audio with Dolby Atmos, Harman AudioworX sound tuning, SonicShaft soundbar and personalised audio profiles.

Other features include:

  • Panoramic sunroof
  • Powered and ventilated front seats
  • Driver seat memory and thigh support extender
  • Powered co-driver seat
  • Boss Mode
  • Gesture-controlled powered tailgate
  • Dual-zone automatic climate control
  • BreatheIQ air purifier with AQI display
  • Wireless charger
  • 65W USB-C charging ports front and rear
  • Digital key (Digi Access)
  • Head-up display with augmented navigation
  • Auto Park Assist
  • Summon Mode
  • Reverse Assist
  • DrivePay in-car UPI payments
  • Native 5G connectivity
  • Over-the-air software updates

The Sierra EV also gets Tata's iRA connected car suite with more than 70 connected features, including remote cabin pre-conditioning, personalised driver profiles, location-based routines, cloud connectivity and voice assistant support.

Storage

The Sierra EV offers 622 litres of boot space (VDA), which expands to 1,257 litres with the rear seats folded. It also gets a 55-litre front trunk (frunk) for storing charging cables and small luggage.

The SUV has a 2,730mm wheelbase, 32 storage spaces across the cabin, reclining rear seats, rear window sunshades and one of the roomiest cabins in its segment.

Two battery packs, AWD option and up to 665km claimed range

The Sierra EV is offered with 63kWh and 75kWh battery packs. Both battery packs come with a rear-mounted permanent magnet synchronous motor driving the rear wheels, while the larger battery is also available with a dual-motor AWD configuration featuring a high-performance induction motor at the front.

The 63kWh RWD version produces 238bhp and 315Nm of torque. The 75kWh RWD model develops 203bhp, while the dual-motor AWD version combines the front and rear motors to produce 504Nm of torque.

With Boost Mode activated, the flagship AWD variant accelerates from 0-100kmph in a claimed 5.8 seconds.

Tata claims a MIDC range of:

  • 566km for the 63kWh RWD version
  • 665km for the 75kWh RWD version
  • 625km for the 75kWh AWD version

The company also claims the Sierra EV can deliver more than 500km of real-world driving range.

Charging support includes up to 120kW DC fast charging, which can add up to 263km of range in just 15 minutes. Charging from 20 to 80 per cent takes approximately 26 minutes. The SUV also supports Vehicle-to-Load (V2L) and Vehicle-to-Vehicle (V2V) charging.

Like other Tata EVs, the Sierra EV comes with a lifetime high-voltage battery warranty, covering the battery for up to 15 years for the first private owner.

AWD brings off-road capability

The Sierra EV's dual-motor AWD variant gets hardware aimed at improving off-road capability. It features six terrain modes: Normal, Grass/Snow, Mud/Gravel, Sand, Rock Crawl and Custom along with Off-road Assist, low-speed cruise control and over 50 per cent restart gradability.

Ground clearance stands at 204mm on the AWD version (205mm claimed overall), while the SUV also gets a 540-degree HD camera system that combines a 360-degree surround-view camera with an underbody transparent view. Additional features include Blind Spot View Monitor, Adaptive Turn Cameras and 4Sight blind-spot monitoring.

Drivers can choose between Eco, City, Sport and Boost drive modes on higher variants, while regenerative braking can be adjusted across four levels using steering-mounted paddle shifters.

Safety

Safety features include six airbags as standard, Electronic Stability Program (ESP) with 19 functions, all-wheel disc brakes, electronic parking brake with Auto Hold, ISOFIX child-seat mounts, rear occupant detection, SOS emergency calling, Acoustic Vehicle Alerting System (AVAS) and a Level 2+ ADAS suite with 22 functions, including Intelligent Speed Assist, adaptive cruise control and lane-keeping assistance.

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